Copywriting

Copywriting is the act of writing text content for the purpose of Website creation advertising or other forms of marketing.

The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

Website copywriters

They are generally known as website content writers or copywriters if their work appears mostly on the Internet.

A content writer helps can help create advertisements, web pages, newsletters, blog posts and social media.

Cross-discipline copywriters such as myself who look at the wider context of their work are called digital copywriters.

The distinction is that these individuals such as myself, I have 30 years of doing this, I consider the mechanics of the user journey, the external links that are included in the copy for search engine optimisation and are highly focused towards creating online sales and dealing with technical issues such as bounce rate. Often poorly planned external links will hurt your website performance.

The copywriter writes text or script for an advertisement, based largely on information obtained from the client, but with creative flair.

Copywriting

I combine copywriting with a range of editorial and associated services that may include, social media, search engine optimization, developmental editing, copy editing, proofreading.

I also work on the layout, and design options, we live in a world of devices so what works on one must work on all devices.

As a copywriter I work as an independent contractor, doing freelance writing for a variety of clients. I work from a home office.

As a copywriter, I have started my first basic book which is aimed at children and about my furry family staring Mr Wopple my Golden Retriever, see the book here, so busy little progress has been made on the book, but its a start.

https://mrwoppleandhisfriends.com/mr-wopples-book/

I am a freelancing copywriter

The Internet has brought new opportunities for copywriters to learn their craft, do research and view others' work. Clients, copywriters, and art directors can more readily find each other, making freelancing a viable job option.

Search engine optimization

Web copy may include among its objectives the achievement of higher rankings in search engines. Known as "organic" search engine optimization (SEO).

This involves the strategic placement and repetition of keywords and keyword phrases on web pages, writing in a manner that human readers would consider normal.

I write my own HTML scripts for SEO and have done for 30 years.