Pay Per Click

Pay-per-click, along with cost per impression is used to assess the cost-effectiveness and profitability of internet marketing. Pay-per-click (PPC) has an advantage over cost per impression in that it conveys information about how effective the advertising is.

Clicks are a way to measure attention and interest: if the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric. Once a certain number of web impressions are achieved, the quality and placement of the advertisement will affect click-through rates and the resulting pay-per-click.

The advertiser signs a contract with us that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.

When the ad spot is part of a search engine results page (SERP), the automated auction takes place whenever a search for the keyword that is being bid upon occurs. All bids for the keyword that target the searcher's Geo-location, the day and time of the search, etc. are then compared and the winner determined. In situations where there are multiple ad spots, a common occurrence on SERPs, there can be multiple winners whose positions on the page are influenced by the amount each has bid. The bid and Quality Score are used to give each advertiser's advert an ad rank. The ad with the highest ad rank shows up first. The predominant three match types for both Google and Bing are Broad, Exact and Phrase Match. Google also offers the Broad Match Modifier type which differs from broad match in that the keyword must contain the actual keyword terms in any order and doesn't include relevant variations of the terms.

In addition to ad spots on SERPs, the major advertising networks allow for contextual ads to be placed on the properties of 3rd-parties with whom they have partnered. These publishers sign up to host ads on behalf of the network. In return, they receive a portion of the ad revenue that the network generates, which can be anywhere from 50% to over 80% of the gross revenue paid by advertisers. These properties are often referred to as a content network and the ads on them as contextual ads because the ad spots are associated with keywords based on the context of the page on which they are found. In general, ads on content networks have a much lower click-through rate (CTR) and conversion rate (CR) than ads found on SERPs and consequently are less highly valued.

This can get very complicated and it best left to us, your AdWords costs are directly charged from the supplier eg Google Facebook and others, we charge a monthly management fee.

Search Engine Optimisation

SEO is performed because a website will receive more visitors from a search engine the higher the website appears in the search results page. These visitors can then be converted into customers

Read More

Search Engine Marketing

Search engine marketing (SEM) is internet marketing that helps the promotion of websites by increasing their visibility in search engine results (SERPs) through paid advertising such as Pay per click PPC

Read More

Pay Per Click

Pay-per-click (PPC) also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine when the ad is clicked.

Read More

Social Media

Social media marketing is the use of social media platforms and websites to promote a product or service. Social media marketing is popular. Most social media platforms have built-in data analytics tools

Read More

Content Marketing

Marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) to promote a brand and is intended to stimulate interest in its products or services.

Read More

Link Building

Link building describes actions aimed at increasing the number and quality of inbound links to a website with the goal of increasing the search engine rankings of that page or website. It is a proven marketing tactic.

Read More

Website Design Whangarei

Website designer

Website Design Whangarei
Riverside Drive
Whangarei
09 971-7655

About Us

25 years experience
SEO expert
Whangarei based
09 971-7655